Google Is Rolling Out Quote Request Buttons on GMB for Branded Searches
Service-level businesses wanting more traction from their Google My Business efforts rejoice, Google is rolling out frankly massive â€˜Get a Quoteâ€™ buttons for relevant businesses which have messaging turned on in the Google My Business app.
These buttons appear on Knowledge Panel results for branded searches, so your customers will only see them if theyâ€™re specifically searching for your business.
Hereâ€™s what the button looks like on desktopâ€¦
And here it is on mobileâ€¦
First of all, as long as you have the resources and availability, Iâ€™d recommend getting that Google My Business app downloaded and switching the Messaging feature on straight away, no matter your business type.
Itâ€™s clear from this new feature Google is focusing on business/customer Messaging, and so this area will likely see plenty of improvements in the future.
My advice is to take the prominence of these new buttons as a sign that this is how Google wants customers to contact your business. Not settling with using Google Duplex to take over customer calls, it seems Google is now angling to automate the messaging experience.
Do you need help getting your Google My Business presence setup and optimized? Contact me today for a free consultation.